Digital marketing is not just about creating campaigns — it’s about measuring their impact. Without tracking the right metrics, businesses often spend money without knowing what’s working. That’s where KPIs (Key Performance Indicators) play a crucial role.
In this blog, we’ll explore the most important KPIs in digital marketing that every business should monitor.
Why KPIs Matter
KPIs provide measurable values that help marketers evaluate success. They answer critical questions like:
Is my website attracting the right visitors?
Are my campaigns generating sales?
Am I getting a good return on my marketing investment?
🔑 Top KPIs Every Business Should Track
1. Website Traffic
The number of visitors to your website shows how effective your campaigns are in driving awareness. You can track sources such as organic, paid, social, or referral traffic.
2. Conversion Rate
This metric measures how many visitors take desired actions like purchasing, signing up, or downloading. A low conversion rate means you may need better targeting or landing pages.
3. Cost Per Lead (CPL)
Knowing how much you spend to acquire a single lead is vital for budget planning. Lower CPL means higher efficiency.
4. Return on Ad Spend (ROAS)
This calculates how much revenue you generate for every rupee spent on advertising.
5. Customer Lifetime Value (CLV)
CLV predicts the total revenue you can expect from a customer during their relationship with your business.
6. Engagement Metrics
Metrics like likes, comments, shares, and time spent on site show how engaging your content truly is.
✅ Conclusion
Focusing on the right KPIs allows businesses to move beyond vanity metrics and measure real growth.
👉 At Teztecch – an IT, Branding & Advertising company, we help businesses identify, track, and improve the KPIs that actually matter.
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