Often in time, small businesses create a great social media presence and often ask why we need a website when we have amazing traffic on social media. But until they understand their business gets close or they start suffering through losses.
Covid-19 was one of the worst phases for almost every business, it was so bad that the majority of small businesses closed, and the only ones that stayed had great online presence and data. So let's see the top 10 reasons for having your website in 2022.
Your customer secretly wants it.
Yes, you heard it right your customer wants it. Almost every second customer wants to know about the brand they are borrowing products from, not because they don't trust you, not because they have any issue or anything but they want to know more stories about you. If you have a great social media presence and at the same time you don't have a website, this small action can disappoint your audience a lot. It could be so bad that they can start taking you for granted with a thought that " If they don't care about themselves, why should I ". So understand what your audience wants
Educate Customers
Your website gives the advantage of educating your audience in the right way. You can tell about how to use your product and many of the helpful advice which indirectly brings more sales. By adding more information and advice and giving the right placing order button your product can get sold more consistently and happily.
Builds Trust
You may have noticed that your social media attracts a lot of audiences, getting thousands of likes and comments is an everyday thing for your business but does that thing sell. Now you may have some doubts about your social media presence. Yes, the basic principle of marketing says if you can get the attention of your audience but fails to sell them your marketing has failed. And that's where the website helps. Your social media helps you to get attention but your website helps you to build trust which helps you sell in the present or future. The website gives that extra authenticity to build trust which no other social media can give.
Narrative
Before the website era, the brands and small businesses didn't have the option to tell the customer the stories about their product. But now you can decide on what point your product should get talked about, what could be its potential different uses, and how it's more useful than the brand you're using currently. All this fuss you can create with the blogs on the website. Everyone is more interested in the thing that they don't do, you can use it for your own sake if you are smart enough.
Answer the hidden answers
As a brand or small business, you somehow know that you are not answering all the hidden questions of your customers. Because social media is the place, your audience will come for entertainment and you have to somehow create content relating to your product that will be entertaining. And if you somehow try to answer the hidden question of your audience then there's a chance of your audience not taking it seriously due to the psychology they have during the use of social media. So you can answer it where they want to listen I.e. your website.
Your audience reaches your website with the psychology of knowing more about you, they're not here for entertainment anymore. Social media and websites are more of a playground and library mindset. When you reach the library you can question any answer with all your seriousness and figure out whether it is right or wrong. So you may have to understand where to entertain your audience and where to educate your audience.
These are a few top 5 reasons to show why you should have a website in 2022 but if you see it from a broader perspective there are only advantages and no flaws to having a website. Teztecch is the best web development company to develop your business website. Use the website cleverly and your business will never fail to sell.
I hope this blog has been interesting and educational for you so please stay connected and don't forget to follow Teztecch for more blogs like this
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